Jane Deuber is an expert in Direct Selling and gives some valuable advice here on increasing your bookings.
Bookings are the
lifeline of your business
Bookings are the lifeline of your business
because they provide immediate income, future bookings, and
lead to new team members. Following are four simple ways to
increase the number of bookings you receive at every show.
Without a doubt, the most successful Direct
Sellers ASK EVERY GUEST "when" (not if) they would like to
hold a show/party of their own. The more people you ask, the
better at it you get, and the more bookings you will receive.
In addition, when you ask every guest to hold a show, you are
increasing the chances for the current hostess to receive more
Get Your Hostess
Your Hostess is the key to receiving
numerous bookings from every show. Ask your hostess to:
Have at least one booking before her show
2. Ask friends
and relatives who cannot attend to hold a show of their
3. Let you know which guests are most likely to book a
4. Play at least one booking game at every show
Re-book your hostess for another show within 90 days.
When scheduling shows, use only the current
month calendar. If you present a future hostess with an entire
year, chances are they will flip ahead to the next month to
select their date.
Highlight in a special color "Key
Dates" on which you would like to book your next shows and
offer an extra incentive for selecting the next open date.
Expand your "income-earning hours" by offering creative
daytime alternatives for shows, for example: Office Lunch-hour
Shows, Five O'clock Happy Hours, Start-the Day Shows, and
Sunday Brunch Shows.
Do not schedule shows more than 30
days in advance and always fill your booking schedule for next
week before moving to the following week.
"obligation" when someone has booked a show only to help the
hostess. "Ellen, I know you booked your show to help our
hostess Carol, but I want you to have this show because you
want it. Which items are you most excited about receiving FREE
with your hostess credit. (Bring them to her.) Great Ellen.
Let's set a goal for you to receive all these products FREE by
having a really successful show. Can I count on
Secure the booking "Ellen, I am so excited to hold a
show with you. You and your guests will have so much fun!
Because this is my business and I always keep my schedule
full, I would appreciate holding your show on this date I have
reserved for you. I promise I'll be there come rain or shine.
Can I count on you to do the same? Great!
Jane Deuber is a Co-Founder of the DSWA and a
highly rated industry trainer who is known for her innovative,
down to earth training style that inspires distributors into
Article provided by
the Direct Selling Women's Association Copyright 2002
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