Joint Venture Marketing

How Joint Venture Marketing Increases Consumer Confidence Online businesses abound today, allowing business owners to attract a global market no matter how large or small their company might be. However, online marketing provides its own unique set of challenges, particularly in the area of consumer confidence.

How Joint Venture Marketing Increases Consumer Confidence
By Christian Fea

While a brick and mortar store can create an environment that attracts customers quite easily, it is not so simple to provide the same type of environment in a virtual store. One way to build this consumer confidence is through joint venture marketing, where you can capitalize on the reputation and popularity of a more established business as you are building your own.

Why Consumers Spend

To understand how JV marketing plays into consumer
confidence, it is important to explain why consumers spend
their hard-earned dollars in the first place. Psychology
plays a key role in getting customers to open up their
wallets. Many studies have found that people are willing to
purchase products that are effectively advertised, whether
they "need" the products or not.

The key to building your business is to find those effective
advertisements that will inspire consumers in this fashion.
Joint venture marketing falls into this category perfectly
because customers who like one company's products are also
more likely to want the products offered by businesses
associated with that company.

What's in a Name?

Plenty, when it comes to corporate branding! Corporate
branding is the process of helping customers identify your
products and company apart from the competition. Branding
sends a strong, consistent message to your customers every
time they see your company name or logo. It builds customer
loyalty and as a result - profits.

However, when you are a new business, it can be hard to
establish your branding with the general public. One way to
get customers to recognize you quickly is to associate your
business with another company that is already established
with the customer base you are trying to attract. While
customers may see you in the shadow of the larger company at
first, you can eventually build your own corporate branding
so customers begin to recognize your name apart from your JV
partner.

Reputation

Reputation certainly builds consumer confidence, but it is
hard to establish a positive reputation when you are a
relative newbie to your industry. By riding in on the coat
tails of an established company, you can create a reputation
for your business much more quickly. When customers associate
you with a business they already trust, they will be more
likely to trust you as well. If you provide consistent
quality in products and service, it won't be long before
that reputation will transfer from your JV partner to you.

Joint venture marketing is about more than business; it is
about understanding your customers' needs and motivations.
When you partner with another company in your industry, you
can speed the process of building your reputation and
consumer confidence. While potential customers may initially
associate you with your JV partner, they will eventually see
you as a separate entity that can successfully meet their
needs. The process is expedited through the JV approach, so
you see a rise in your bottom line and customer base much
more quickly and effectively.

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Christian Fea is CEO of Synertegic, Inc. A Joint Venture
Marketing firm. He exemplifies how to profit from Joint
Venture relationships by creating profit centers with
minimal risk and maximum profitability.

Join his Joint Venture Marketing Wealth Report at
http://www.christianfea.com/joint-venture-wealth-report