How NOT to promote your website on forums

Internet entrepreneurs, work at home moms, network marketers… you’re all fed the same hype about how to promote your website, get leads, recruit members, etc. One of the first things you will be told is to post your ads on forums. Lots.

This article is a guide to proper forum etiquette so that you don’t waste your own and many other peoples time.

The first thing you need to know is that forum owners deal with a ton of spam. I could easily spend an hour a day cleaning up spammy posts in the forum and deleting and banning members that don’t abide by forum rules. It’s unnerving to have to waste my time doing that rather then engaging in conversations on the forum and providing my members with useful information.

So from the forum owner perspective, spam is a very bad thing. On the other hand, to help out forum participants and to try to deter them from spamming every forum in the message boards, most forum owners will provide an advertising section of some sort where you can post an ad.

If all you are planning to do is post ads on forums, then look for this particular section of a message board. Especially don’t post an ad in the introduction section of a forum.

But here is the thing about ads. Nobody really reads them. Your time would be far better spent actually engaging in conversations on the forums you frequent. You will gain the trust and loyalty of the forum population if they get to know you. They will much more likely decide to sign up for a biz op under someone that they talk with in a trusted forum then from some fly by night forum spammers post. Doesn’t that make sense?

You’ll likely be taught that posting your website link on many forums will help to build your websites backlink popularity which will in turn increase your websites ranking in the search engine results. The truth is, your post is most likely going to be deleted as soon as the forum owner or moderators find it. All you really will have done is wasted your time.

How you can be certain that you will build your backlinks by forum posting is by putting your website link in your signature on a forum and including your signature in your quality posts. The website owner will be grateful to have you contributing content and in turn will be happy to allow you a small advertisement in your signature when posting.

Another trick you might not know is this. If there is a keyword phrase that you would like to rank well for in the search engines, use this as the ‘anchor text’ in your website link. That means if you want to rank well for a term such as ‘ameriplan business opportunity’ – then you would type that into your signature and have that link to your website.

Keep a folder of forums in your favorites on your browser and spend some time every day going to each of the forums. Make it a goal to leave at least one quality post and a few welcome posts to new members. It’s an easy thing to do while you enjoy a cup of tea in the morning and you’ll find that you are actually making friends and contacts that are genuinely fulfilling.

Informative and engaging comments, coupled with a well optimized signature will win you far more traffic and prospects in the long run. And you might even pick up a thing or two through your engagement on the forum.

 

ABOUT THE AUTHOR: Lisa Stein owns FreelanceMom.com, is a college business professor and a mom to Gabriela. Lisa is dedicated to playing a part in helping women and moms run a business they love, help support themselves and their family and create a flexible lifestyle. You can find her online on Facebook and Twitter or at home burning something in the kitchen.

  • http://www.growyourwritingbusiness.com Yvonne Russell

    Hi Lori
    I discovered your blog through Robyn’s. You have some great info here. I’ll be coming back for more.

    I’ve added your blog to my list of Great Places to Hang Out for Mothers Who Write. :)http://www.growyourwritingbusiness.com/?p=198

    All the best
    Yvonne

  • http://www.freelancemom.com freelancemom

    Thanks Yvonne, I really appreciate your feedback and the link :)
    I’ve bookmarked your blog and will be in touch!

  • Jodi

    You’re right Lori, I learned this the hard way when I was starting up. My upline told me to basically spam forums with advertisements and I’d build a downline in no time. It NEVER worked, and I ended up getting banned from some forums. I really never thought I was doing anything wrong at the time, I was just starting out. Since then I have found that having real conversations with people on forums and blogs is much more effective!

    • freelancemom

      Yep! It really is all about the personal connection. People are just to savvy these days to be advertised to so blatantly. We all like to be made to feel special and worthy of interacting with!

  • Gail G

    Yes! There’s nothing worse than wading through people’s advertisements in forums… who has time for that??? You always do a good job on the Freelancemom forum Lori, I hardly ever see spam there.

    • freelancemom

      Thanks! You know, its really a problem. Its come to the point in the FreelanceMom forum where I have to manually approve new members. I feel so bad to make members wait but the alternative is just too spammy!

  • http://www.french-door-refrigerators.com Sam

    Thanks for the post, there are some useful thoughts there. I think a good rule of thumb to follow is to just have some legitimacy in everything you do, whether it be a post on a forum or a comment on a blog. If you make legitimate contributions, you will have a better chance at being rewarded, even if there may be addtional motives to what you’re doing. Cheers.

    • freelancemom

      Totally agree with you Sam. That's a great way to say it – just be legit! LOL. Also – we get so much more out of the whole experience. For me, when I'm networking – I'm learning!

  • http://tongstromberg.com Lars Tong Strömberg

    Great post not just pointing fingers (which is what I thought the whole text would be about from the heading) but also coming up with some good recommendations about how to do it.

    I would like to add that commenting on forums *relevant* for your particular product or service is a hygiene factor. This should be obvious, but I have seen far too many examples of totally non relevant products or services being promoted this way, so I think it´s worth pointing it out.

    The worst I have seen (not on a forum though, but on a mailing list) was a person signing up pretending to be a relative of a cancer patient only to start marketing a dating service after the first introduction post. Horrible.

    • freelancemom

      Lars – yeah, that breaks the barrier of spammy marketing. It really is terrible. You make a great point — choosing forums to participate in within your niche obviously gives you the greatest opportunity to find your target market and having something genuinely useful to contribute. But also – backlinks to your own website from relevant sites help your SEO efforts out more. Its all inter-related.

  • http://www.pure-ecommerce.com Jennifer Varner

    Thank you for this post! I am an ecommerce consultant as well as the owner of a business that sells custom and turnkey online businesses. The majority of my clients have no previous ecommerce experience so teaching them the in's and out's of SEO is the biggest part of my job. I will definately refer my clients here as a resource for not only properly promoting their business, but for your other marketing tips as well.

    • freelancemom

      Thanks for stopping by and for your kind words Jennifer.

  • freelancemom

    Thanks for stopping by and for your kind words Jennifer.

  • http://twitter.com/JeffCasmer JeffCasmer

    Lori,

    Your right on.  Very few people go to the section in the forum where you can “post your free add” unless your <laughing> posting your free ad.  No one reads those.  Engage in some real conversation and good things come back to you in the form of branding and clicks in your signature file. </laughing>