Audrey
04-15-2007, 10:22 AM
I loved reading this also:
In 1942, Mr. Tupper bought his first manufacturing plant, a factory in Farnumville, Massachusetts to begin manufacturing his new products.
But, Mr. Tupper wasn't satisfied. He wanted a lid for his plastic container with a watertight seal so food would stay fresher longer, liquid would not spill out and containers could be set in a refrigerator at any angle.
His inspiration came from a very unlikely place. One day, he happened upon a paint can. A paint can lid can keep paint fresh and from drying out for years! Earl had a brainstorm.
The world-famous Tupperware seal he designed is similar to a paint can lid turned upside down! Here’s the secret—if you look at the rim of a Tupperware product, the edge over which the seal fits flares out slightly, just 5 to 10 degrees. The little rim, combined with a perfectly fitting seal, is what locks in the freshness of foods.
In 1946, Mr. Tupper introduced Tupper Plastics™ brand products to the American consumer and began marketing them in department stores as well as by catalog. Tupper's first consumer plastic products were the Bell Tumbler and Wonderlier® Bowl. The products were displayed and very often sat for a long time on store shelves. Why? There was no one teaching consumers about the unique features of the product and how to work the now-famous seal. Mr. Tupper had the genius for creating Tupperware, but he had no idea how to get people to buy it.
In 1942, Mr. Tupper bought his first manufacturing plant, a factory in Farnumville, Massachusetts to begin manufacturing his new products.
But, Mr. Tupper wasn't satisfied. He wanted a lid for his plastic container with a watertight seal so food would stay fresher longer, liquid would not spill out and containers could be set in a refrigerator at any angle.
His inspiration came from a very unlikely place. One day, he happened upon a paint can. A paint can lid can keep paint fresh and from drying out for years! Earl had a brainstorm.
The world-famous Tupperware seal he designed is similar to a paint can lid turned upside down! Here’s the secret—if you look at the rim of a Tupperware product, the edge over which the seal fits flares out slightly, just 5 to 10 degrees. The little rim, combined with a perfectly fitting seal, is what locks in the freshness of foods.
In 1946, Mr. Tupper introduced Tupper Plastics™ brand products to the American consumer and began marketing them in department stores as well as by catalog. Tupper's first consumer plastic products were the Bell Tumbler and Wonderlier® Bowl. The products were displayed and very often sat for a long time on store shelves. Why? There was no one teaching consumers about the unique features of the product and how to work the now-famous seal. Mr. Tupper had the genius for creating Tupperware, but he had no idea how to get people to buy it.