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Lori
09-04-2006, 02:23 PM
Defining Your Niche As A Virtual Assistant
By Charlon Bobo
Niche (n)
a. A situation or activity specially suited to a person's interests, abilities, or nature.
b. A special area of demand for a product or service.

Niching (tr.v.)
To place in a niche.

As a Virtual Assistant (VA), you know about filling a niche because you are already doing it simply by being a VA. You cater to the administrative, technical, creative, and financial needs of your clients by assisting them virtually. This itself is a niche.

If you’re like many entrepreneurs when first starting in business, you took every job that came along. You did it from a place of necessity. Even if you thought yours was the exception, no company can meet every need of every client throughout the life of a business. There is no doubt, however, that this approach serves us well in the beginning!

If you are an exceptional entrepreneur who has developed a reputation of excellence in everything you do, eventually you will need to make important decisions about the future of your company because you have more business than you are able to manage. What a dilemma! You are no longer in a place where you must accept work because it provides revenue. Your hard work has brought you to where you have the opportunity to pick-and-choose your clients from this point forward.

Read full article here (http://www.freelancemom.com/Freelancing_CB.htm)

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