Lori
05-20-2010, 10:40 PM
We all want more traffic - and most of us are up against some strong competition.
With online business, promotion really goes hand and hand with optimization. Your best friend is a high search engine ranking. But not just any search engine ranking. You want a ranking for your 'target keywords'. That is, THE keywords that you would search on if you were trying to find a website offering what you offer.
There are some very specific methods to 'optimize' your website to improve your website's search engine rankings. If you are the webmaster for your own website you can implement very helpful changes by yourself. I will list some helpful articles and indispensible resources for you below.
A lot of women involved in business opportunities such as Tupperware, Avon or Melaleuca often use templates that are given to them by the company. I don't think it is as easy for you to access your website files for optimization and I wanted to let you know of an excellent way that you can still promote and drive traffic to your website for FREE.
Write articles. Writing articles about subjects you are knowledgeable about is one of the best ways to generate interest in your website, and also increase your search engine rankings. If for example I was selling tea tree oil, I might write an article on the health benefits of tea tree oil. Now, the important thing is NOT to promote yourself in the article. The article should strictly be about your subject. When you go to submit it to websites you will have a much better chance of being published if the article content isn't blatantly advertising your business.
However, as compensation for your article you will be allowed to have a 'resource box' or 'bio' at the end of the article. This is where you can briefly describe your website. You might say something like, "Jane Doe is a work at home Mom who has discovered a line of products that are enviornmentally friendly and have made an extraordinary difference in her family's health. Find out more by visiting her website: http://www.teatreeoil/janedoe.com."
Not only will you get some targeted traffic from these articles, but the more times your article gets published, the more incoming links to your website are out there on the Internet. That increases your visibility to search engines and gains you higher rankings.
Now, taking that a step further you can actually optimize your website for your chosen keywords in your bio IF the website you are submitting to supports HTML. If your chosen keyword phrase is 'tea tree oil' then you would change the last sentence in your bio
from:
Find out more by visiting her website: http://www.teatreeoil/janedoe.com.
to:
For more information visit her website about tea tree oil (http://www.teatreeoil/janedoe.com).
To do that you would use the following html code:
For more information visit her website about <a href="http://www.teatreeoil/janedoe.com">tea tree oil</a>
Remember only to submit this way when the directory specifically says that HTML is supported. By having your keywords as the incoming link this way you increase your search engine results for those keywords.
With online business, promotion really goes hand and hand with optimization. Your best friend is a high search engine ranking. But not just any search engine ranking. You want a ranking for your 'target keywords'. That is, THE keywords that you would search on if you were trying to find a website offering what you offer.
There are some very specific methods to 'optimize' your website to improve your website's search engine rankings. If you are the webmaster for your own website you can implement very helpful changes by yourself. I will list some helpful articles and indispensible resources for you below.
A lot of women involved in business opportunities such as Tupperware, Avon or Melaleuca often use templates that are given to them by the company. I don't think it is as easy for you to access your website files for optimization and I wanted to let you know of an excellent way that you can still promote and drive traffic to your website for FREE.
Write articles. Writing articles about subjects you are knowledgeable about is one of the best ways to generate interest in your website, and also increase your search engine rankings. If for example I was selling tea tree oil, I might write an article on the health benefits of tea tree oil. Now, the important thing is NOT to promote yourself in the article. The article should strictly be about your subject. When you go to submit it to websites you will have a much better chance of being published if the article content isn't blatantly advertising your business.
However, as compensation for your article you will be allowed to have a 'resource box' or 'bio' at the end of the article. This is where you can briefly describe your website. You might say something like, "Jane Doe is a work at home Mom who has discovered a line of products that are enviornmentally friendly and have made an extraordinary difference in her family's health. Find out more by visiting her website: http://www.teatreeoil/janedoe.com."
Not only will you get some targeted traffic from these articles, but the more times your article gets published, the more incoming links to your website are out there on the Internet. That increases your visibility to search engines and gains you higher rankings.
Now, taking that a step further you can actually optimize your website for your chosen keywords in your bio IF the website you are submitting to supports HTML. If your chosen keyword phrase is 'tea tree oil' then you would change the last sentence in your bio
from:
Find out more by visiting her website: http://www.teatreeoil/janedoe.com.
to:
For more information visit her website about tea tree oil (http://www.teatreeoil/janedoe.com).
To do that you would use the following html code:
For more information visit her website about <a href="http://www.teatreeoil/janedoe.com">tea tree oil</a>
Remember only to submit this way when the directory specifically says that HTML is supported. By having your keywords as the incoming link this way you increase your search engine results for those keywords.