ateam07
10-14-2007, 12:16 PM
Much of creating your gameplan depends on advertising. Now in week four I will go into detail of advertising strategies but I want to talk a bit about planning them out here today.
Business is very simple. You have a product that you want to get to the public for a good price. How you deliver that product to the marketplace is important. Im not a fisherman ( in fact ive never ever been fishing as im a city kid..btw im open to any of you that would invite me as long as we promise to have a few beers on boat) but ive learned to use fishing parables and examples alot. Fisherman go where the fish are. If so desire to find customers you could put a huge sign up but if no customers are in the are well that sign is a waste of time. So in our gameplan how do we account for advertising?
Im one for getting things free. Free advertising is a winner all around. If you look at traditional businesses they spend a huge amount of their budget on advertsing. Look at all the commercials we see. I heard recently it cost about 12k for one minute of televison time. Thats expensive. Many of us starting out dont have ton's of money nor do we understand how and where to advertise. In your gameplan it is important you focus on this with your director. No customers means no business so this is the most important part of being in business. So how do we get free advertising you ask. I say open your mouth.
Having been in so many MLM's and other home based businesses I used to hate when I had to make a list of my closest 50 friends. But this is a great market to start with. I wouldnt try and sell them but rather share this great travel package with them . In your gameplan you need to think this out. In alot of MLM's and home based businesses people will run from you but here in Coastal we market a product everyone uses. Make this a priority in letting them know about this great product.
Ive heard somewhere that if you dont plan you plan to fail. Many people skip over planning when they get started in Coastal. They are so excited that they get ahead of themselves. Case and point, so many of my teammates lose their first possible training sales by telling everyone they are in business right away. Here is what happens. They tell their good friends they have a business and everyone starts asking questions.
How much money have you made?
Where are the vacations to?
Exactly how much is it going to cost me to go to Hawaii?
How long have you been doing this?
How much did you invest?
Now when you start going into all the details and you are new chances are you are going to get stumped and lose credibility. Not to mention you now sound like a salesman. How about telling them you found a great travel package and asking them if they travel as well? Plan in your gameplan to market Coastal as a retail product from the start. Here is why. If you market a good product that saves people money on something they are already spending money on then you have a winner. If they have an entrepreneurial spirit believe me after they see the value of the product they will ask you how do you make money. But you lose a wide base of customers by starting with the business aspect first. Plan your approach strategically and watch the results.
As you can see alot goes into planning your business and I can only scratch the surface here. Remember my goal is not to say my way is better than your way or get into a debate with anyone on breaking every point down like a scientist and trying to dismantle it. This is to get you thinking. The methods I use work for me. They may not work for you. Many talk about this system being duplicatable. I love that many parts are but the real successful Coastal members think outside of the box and make things their own. They dont take time to debate over every point but rather take in the knowledge and use it in a way that works for them. I have been part of various groups and had the opportunity to met many great leaders and work closely with them. The one thing I have learned is to take in the knowledge and then apply what I need for myself. I never compete with anyone other than Adam. Their style is their style and to be honest I could never be as good as anyone else when I play their game. But believe you me no one and I repeat no one can be a better Adam Frederick than me Adam Frederick.
Stay tuned for more of my thoughts and opinions and experiences on Coastal Vacations. I hope that this thread continues to spark your mind and is something that helps you grow your business.
Business is very simple. You have a product that you want to get to the public for a good price. How you deliver that product to the marketplace is important. Im not a fisherman ( in fact ive never ever been fishing as im a city kid..btw im open to any of you that would invite me as long as we promise to have a few beers on boat) but ive learned to use fishing parables and examples alot. Fisherman go where the fish are. If so desire to find customers you could put a huge sign up but if no customers are in the are well that sign is a waste of time. So in our gameplan how do we account for advertising?
Im one for getting things free. Free advertising is a winner all around. If you look at traditional businesses they spend a huge amount of their budget on advertsing. Look at all the commercials we see. I heard recently it cost about 12k for one minute of televison time. Thats expensive. Many of us starting out dont have ton's of money nor do we understand how and where to advertise. In your gameplan it is important you focus on this with your director. No customers means no business so this is the most important part of being in business. So how do we get free advertising you ask. I say open your mouth.
Having been in so many MLM's and other home based businesses I used to hate when I had to make a list of my closest 50 friends. But this is a great market to start with. I wouldnt try and sell them but rather share this great travel package with them . In your gameplan you need to think this out. In alot of MLM's and home based businesses people will run from you but here in Coastal we market a product everyone uses. Make this a priority in letting them know about this great product.
Ive heard somewhere that if you dont plan you plan to fail. Many people skip over planning when they get started in Coastal. They are so excited that they get ahead of themselves. Case and point, so many of my teammates lose their first possible training sales by telling everyone they are in business right away. Here is what happens. They tell their good friends they have a business and everyone starts asking questions.
How much money have you made?
Where are the vacations to?
Exactly how much is it going to cost me to go to Hawaii?
How long have you been doing this?
How much did you invest?
Now when you start going into all the details and you are new chances are you are going to get stumped and lose credibility. Not to mention you now sound like a salesman. How about telling them you found a great travel package and asking them if they travel as well? Plan in your gameplan to market Coastal as a retail product from the start. Here is why. If you market a good product that saves people money on something they are already spending money on then you have a winner. If they have an entrepreneurial spirit believe me after they see the value of the product they will ask you how do you make money. But you lose a wide base of customers by starting with the business aspect first. Plan your approach strategically and watch the results.
As you can see alot goes into planning your business and I can only scratch the surface here. Remember my goal is not to say my way is better than your way or get into a debate with anyone on breaking every point down like a scientist and trying to dismantle it. This is to get you thinking. The methods I use work for me. They may not work for you. Many talk about this system being duplicatable. I love that many parts are but the real successful Coastal members think outside of the box and make things their own. They dont take time to debate over every point but rather take in the knowledge and use it in a way that works for them. I have been part of various groups and had the opportunity to met many great leaders and work closely with them. The one thing I have learned is to take in the knowledge and then apply what I need for myself. I never compete with anyone other than Adam. Their style is their style and to be honest I could never be as good as anyone else when I play their game. But believe you me no one and I repeat no one can be a better Adam Frederick than me Adam Frederick.
Stay tuned for more of my thoughts and opinions and experiences on Coastal Vacations. I hope that this thread continues to spark your mind and is something that helps you grow your business.