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View Full Version : Keyword Meta -- DEAD and keyword rich text links


Lori
02-07-2004, 09:23 PM
Instead of giving someone your link that has your domain name like this: http://www.freelancemom.com, you want to say something like this: WAHM home business resource (http://www.freelancemom.com) .

Google is starting to weigh keyword rich links heavily. You should employ this with incoming links to your website AND outgoing links from your website.

Maybe you haven't heard but the keyword meta tag is pretty much dead. Too many webmasters were spamming that meta solely to get traffic to the site. They would simply put the most common search terms into the keyword meta in hopes of coming up in those searches. Even though the words had nothing to do with the website content itself.

Hopefully the search engine results over at google will become more and more relevant since the dropping of emphasis on the keyword meta.

I've looked into it further and it seems the professional concensus is that we don't need to drop the tag completely from our meta tags. It doesn't hurt the site to have them. In fact, at least Tehoma still crawls for them. Other engines may read them and count them a small amount in the over all relevance ranking if the words are actually repeated on the home page and throughout the site.

Google