Bread & Butter Clients vs. The Dream: A Step by Step Guide to a Diversified Client Portfolio

In a recent conference on blogging, a relatively well-known female blogger made a surprising confession. She doesn’t think of herself as a “real” writer. Now, coming from a typical blogger, this might not be so surprising. But this woman has… [Read More]

Do You Know Your Industry’s Annual Calendar? (It makes all the difference in making the sale)

Having a firm grasp on your industry’s annual calendar – the natural ebb and flow of customer behavior throughout the year – can be the difference between a thriving business and living check to check. One of the best ways… [Read More]

15 Ways to Get Ahead of Your Competition This Summer in 15 Minutes a Day

In many industries, summer is the worst possible time to market. Hiring managers go on vacation. Your clients’ businesses slow down. The whole world seems to chill out as the weather heats up. Should you sit back and relax too?… [Read More]

So, What’s the Answer? Pick a Niche or Not?

A lot of the prevailing advice to the soon-to-be self-employed is to pick a niche and brand yourself heavily in that area. Proponents say, “Who’s going to hire a new wellness coach with no experience besides her certificate program? You… [Read More]

The #1 Reason You May Not Be Getting More Work

Many freelancers/business owners assume that job boards, Craigslist and online bid sites such as eLance and oDesk encompass the entire world of possible freelance work and new clients. What they might not realize or recognize is this: Most work is… [Read More]

Google Alerts Tutorial – 8 Strategies You Might Not Be Using

Google Alerts is one of those indispensable tools that no business owner should live without. If you’re not using Google Alerts, you need to be. Yet, if you’re like most people, even if you are using it, you’re probably not… [Read More]

The Best Time To Send Email – Study Sheds Some Light

We all know Email Marketing has shown to be a primary driver to success with many online and offline businesses. It is a powerful channel to use to reach your customers and audience. At FreelanceMom.com we use MailChimp for our… [Read More]