When we embark on a new business venture, as moms, potential downside of failure is clear: if our business doesn’t succeed, not only is it taking time from our families for no reason, but it directly affects our ability to… [Read More]
Fake Yourself Out: Marketing Techniques for People Who Hate Sales
It’s one of the great paradoxes of working for yourself and creative work generally. The same people who relish being their own boss, forging the direction of their own work, and earning money entirely from their own ideas also tend,… [Read More]
4 Tricks to Grow Your Business – Even When You’re Too Busy To Market
Is your business booming? Congratulations! Your clients are giving you more work than you can handle, or the orders are piling in – either way, you’re keeping so busy you barely have time to come up to breathe. Having a… [Read More]
Posting Your Pricing on Your Website – A Smart Move, or TMI?
The debate over whether entrepreneurs should post pricing on their websites has been raging for years – and it can be hard for those just starting out to decide what to do. Obviously, if your business is selling hand-embroidered tea… [Read More]
How to Write A “Sales” Pitch That Grabs Attention
When I was looking for a writer to help me with my business, I was really surprised at the responses that came in. Often, there wasn’t necessarily anything blatantly wrong with them, but they just didn’t pop or sell or… [Read More]
Your Complete Prospecting Guide (Part II) – How To Get ‘Warm’ Customers into Your Sales Process
Define Your Market As we talked about in Part One of our prospecting guide, the process of finding prospects for your business has four main steps: Identify your ideal client Define your marketplace (where you’ll find those clients) Create a… [Read More]
Your Complete Prospecting Guide (Part I) – Who is Your Ideal Client?
Originally, prospecting was a mining term: It was the process of searching for something valuable, the initial exploration of an area to see if it was worth actually mining. So it’s no surprise that in business, where the most valuable… [Read More]
