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Whether you are writing for your own website or you are a freelance writer for other websites, you probably have heard some buzz about search engine optimization.

Probably the best way to help a website show up in search results is to have plenty of unique, relevant content that is optimized for search engines.

I know a lot of women who are members of the FreelanceMom Forum write for a living (or would like to). Learning how to write implementing SEO techniques could add some desirable new skills to your portfolio.

The Daily Writing Tips blog wrote a good article for beginners that I want to share with you. I hope it’s useful!

Is fear of failure stopping you?

Have you failed before you have even begun your home business - simply because you are afraid you won’t succeed? Relax, you’re no different than almost every other entreprenuer. We’ve all felt overwhelmed or afraid at one point or another.

Fear is probably the main thing that actually holds people back from starting their home business or pursuing any number of dreams that they have for their life. Starting a home business takes guts. You may have to try several different ventures before you find one that you succeed at and that is a good fit for you.

Moms face some unique circumstances that most probably contribute quite a bit to our trepidation. We fear the impact a failure might have on our families and finances. If you don’t have the support of your spouse and family behind you, fear can be an even larger obstacle.

Listen, you aren’t alone. There is a large network of women who have inspiring stories of overcoming obstacles and succeeding. Seek out companions and colleagues that you can gain encouragement from, bounce ideas off of, and celebrate large and small victories with.

Join us in the FreelanceMom forum to talk about your business ideas and whatever obstacles you are facing. Chances are, one of us has been there before and will have some great advice for you.

Obviously the most critical aspect of a campaign is reaching your target market. One of the best ways to find websites that reach your target market is to do a quick google search on keyword phrases that you feel your target market would search on. Check out the advertising opportunities on the websites that show up fairly consistently on each of your searches.

Before placing an ad, contact the webmaster and find out how much traffic the website receives. Be sure that your ad placement will be prominent on a page that gets frequent traffic.

If you are advertising with a banner ad, don’t use a cheesy free ad. Hire a graphic designer to create something visually appealing, unique, and that effectively helps brand your website. This really doesn’t have to be an expensive undertaking. You can post a project on a website like www.elance.com and probably have a very good looking banner designed for $25.

If you are promoting a business opportunity it is especially important to have a banner of your own created. Don’t use the same banner that every other member in the network is using. Chances are your competitors in the business network are all using the same banners. In some ways, this is good because it can build brand recognition. However, if people are used to seeing the ad at websites they frequent, they may block it out.

Make sure that your ad will appeal to the traffic of the website you are advertising on. You may be promoting an advertisement about a home business opportunity for example. If you plan to advertise on a website geared toward women, a banner ad with a fast car or a nude woman behind a hundred dollar bill just isn’t going to motivate this segment of your target market to click. You would do much better to run an ad that features competent business women, or mothers with young children.

It’s equally important to consider your landing page. If possible, try to create a unique page for each of your ad campaigns. Gear it toward the type of traffic you will be attracting. Even consider welcoming them directly. If they click through from a site called ‘XYZ.com’ then you would say something like “Welcome XYZ.com visitors… Here is a special deal just for you”, or some other targeted message.

This is a skillful method of recognizing the visitor and also taking advantage of the referring websites own branding and trust that they have built with their website visitors.

If you are advertising on well known, reputable sites - the click throughs are going to already be a warm lead for you. Try to leverage the trust they have in the website they are coming from.

Don’t limit yourself to just advertising however, consider other methods of driving traffic to your website. For example, consider opening a Google Adwords account. Adwords can be a very effective way of showing up on Google’s own search results and many websites that host Google’s ads.

Distributing articles to websites and article directories, participating in forums, blogging and commenting on blogs are all other ways of obtaining links from relevant websites. Never use spammy techniques. Always offer valuable comments, questions or information. Consider every blog comment or forum post as a representation of your business.

Get involved, network and build a reputation for yourself that will earn the trust of your perspective website visitors.

2. Consider a new approach to article distribution. Along the same lines, make a list of the top 5 websites you would love to have an inbound link from. Write a very good article and email each webmaster. Let them know that the article is being offered to only 5 websites for publication and you’d be honored if they would accept and include the article on their website in exchange for keeping the bio intact. Webmasters aren’t as excited these days about posting articles that have been distributed all over the web via article directories. Any webmaster educated in the science of SEO would definitely take interest in your offer.

3. Offer testimonials. Many of us Internet Marketers have purchased ebooks or other online services, purchased advertising space from websites or otherwise benefitted from a quality web source. Consider writing to the owner/webmaster and offering them a great testimonial for use on their site. Politely request that they link to your website in the signature of the testimonial.
Get innovative with your quest for inbound links. There are lots of opportunities out there and approaches like the ones above will definitely be refreshing to webmasters who are weary from the many reciprocal link exchange requests they receive all the time.