I have long been a fan of Julie Clark, founder of the Baby Einstein company. My babies have adored her videos, they have learned to love classical music through her cd’s and I feel really good about the products.
Her ingenuity and success have always impressed me.
I was thrilled to see an article/interview with her on MSNBC.
Make your idea unique. “One of the best things you can do as a business owner,” Clark says, “is to try to come up with an idea that really is completely new.” If you replicate another company’s creation, you’re going to be hard up to generate demand for your product.
Why? Because there simply isn’t a need for it — the market for that product has already been satisfied, and, since the other company has likely been around longer, chances are they already have a bigger customer base. It’s okay, though, if you take an idea that’s already in the marketplace a step further. Julie Clark didn’t invent children’s videos — she saw a hole in the existing line-up, and developed something to fill the void. “When you do that, you almost automatically create demand,” she says.
It’s really worth taking a surf over to read the full article.
