You completed a website for your business about three months
ago, but you are still not seeing very many people visiting
your web site. You do a little research and find that your web
site is buried about ten pages deep on all of the major search
engines. It seems that you have created a very nice web site,
but it is not optimized for search engines, so your page rank
is very low.
Search engine optimization has become a very large
field for many different consultants all over the internet.
However the techniques needed to optimize your web site for
search engines are not very hard to implement on your web site
all by yourself. Here are a few of the most important things
that you can do for search engine optimization:
Use keywords throughout your web site. Many people do a good
job putting a good description and group of keywords in their
meta tags, but they do not use these same keywords throughout
the rest of their web site. You must continue to use your
keywords throughout the content on the rest of your web site if
you would like to get high search engine rankings.
Create a sitemap. Many search engines will try to index your
pages by following links to all of the different pages.
However if a search engine is unable to follow a link, then a
page might not get included in the search engine results. To
make sure all of your pages get indexed, make sure that you
have a text-based sitemap that includes all of the major pages
of your web site.
Use Flash sparingly. Flash is a very neat technology and it
has its place on the web. However you do not want to overuse
Flash, because a search engine will not be able to read the
text that is embedded in the Flash elements, which could hurt
your ranking if you have keywords in that area.
Get inbound links. One of the best things that you can do for
search engine optimization is to get inbound links to your web
site. If you are able to get high quality web sites that relate
to your business to link to your web site, then your search
engine ranking is sure to climb.
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